Evolve your identity
Discover the power of your brand
Marketing and advertising are tools used to create interactions with consumers. Your brand is what people say about you to their friends and family. It’s important to consider how customers perceive your company and what they expect.
You influence your brand, but do you evolve it?
Because your identity and brand are evolving, so is your visual application. As your business grow, the number of executions and iterations grow as well. Our Brand Asset Management system allows you to manage your brand assets, create collateral from pre-defined templates, and keep all your marketing materials on-brand and up to date.
You will always have access to the information you need when you need it.
Branding, Identity, Perception
They sound like really big concepts that are best left to the big companies.
Developing your brand and shaping your identity is just as important for a small business as it is for a large one. Branding guides customers both current and potential to your company, it tells them what they can expect from your products and services and it differentiates you from your competitors. Think of how much easier it would be if people were coming to you instead of you having to go out and find them.
We have the branding expertise to creatively manage your brand.
Identity is defined as the qualities, beliefs, personality, looks and/or expressions that make a person (self-identity as emphasized in psychology) or brand (corporate identity) unique. When applied to businesses or brands, the term also refers to the set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand’s identity are:
Mission – the reason a company exists (e.g., to inspire and nurture the human spirit).
Vision – where the company wants to see itself or wants others to see it (e.g., become Earth’s most customer-centric company).
Positioning – how a company sees itself versus its competitors; which spot it hopes to fill in consumers’ minds (e.g., “premium”).
Values – what the organization believes in and aims to project (e.g., frugality, honesty).
Personality – how customers perceive a business through human characteristics such as friendly and sincere; this is often applied more so to smaller businesses.
No matter where you are on your brand journey, we’re here to help. Our team of thinkers, makers and doers bring a multidisciplinary approach to creating impactful brands.
Brand identity has the power to transform companies. We create brands with a purpose that thrive in today’s innovation-driven economy.